Idael toys gift to newborn babies. Studies show that the retina of a newborn baby isnt fully developed, high contrast, black white and red images are a great way to help develop their eyesight and stimulate babys brain development. Showing black white soft flash cards to baby is a wonderful activity, which enhances the baby and parents bonding, and bring happiness to the family. Compared with board cards, our soft cards have no smell, no sharp edges and are safe for baby. Because of their soft texture, our books are tear resistant and can be even read during the bath. You can simply show the cards to baby Handheld cards 12 inches to 16 inches away from the baby Move slowly to attract the baby Change the picture after the baby clearly sees the image Use 5-10 cards at a time NO more than 5 times a day Whether the set is for your old grandson, niece, or your own baby, these soft black cards are the best gifts that mom and dad can have for their baby. Our black white cards are one of the best gifts to lead your little sweet to the wonderful world of reading and give it a flying start!