The Wedgwood story began in 1759, when Josiah Wedgwood, aged just twenty-nine, started as an independent potter in Burslem, Staffordshire, England. He began to experiment avidly with clay, exploring its many possibilities. More than 250 years later, our Wedgwood Collections are still designed in Staffordshire, England. Our designers and craftspeople use the best materials and blend traditional techniques with new methods to create products that are always beautifully proportioned, delicately considered and perfectly detailed — resulting in luxurious products to delight everyday and stand the test of time.